The 5 Roles of The Connecting Leader

The Connecting Leader Series (5 of 10): This article is adapted from the book The Connecting Leader: In the Age of Hyper-transparency, Interconnectivity and Media anarchy, How Corporate Leaders Connect Business with Society.

In this piece, Alberto puts forward the case to evolve the Corporate Affairs or Chief Communications Officer to an elevated role—defined here as the Connecting Leader—a position dedicated to connecting businesses with society. The chapter covers the Connecting Leader’s role, examines its key responsibilities and explores what makes a particular person well-suited for the role.

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Profit vs. Society

The Connecting Leader Series (4 of 10). This article is adapted from the book The Connecting Leader: In the Age of Hyper-transparency, Interconnectivity and Media anarchy, How Corporate Leaders Connect Business with Society. In this piece, Alberto explores the relationship that companies have with Profit and to what extent it determines the type of Social Contract that companies adopt.

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Reputation, The Social Contract Barometer

The Connecting Leader Series (3 of 10). This article is adapted from the book The Connecting Leader: In the Age of Hyper-transparency, Interconnectivity and Media anarchy, How Corporate Leaders Connect Business with Society. In this piece, Alberto explores the concept of reputation as a Social Contract barometer and why companies should focus their efforts on sound business practice rather than “reputation management”.

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The New Normal

The Connecting Leader Series (2 of 10). This article is adapted from the book The Connecting Leader: In the Age of Hyper-transparency, Interconnectivity and Media anarchy, How Corporate Leaders Connect Business with Society. In this piece, Alberto explores the concept of The New Normal and its three interrelated dimensions Hyper-transparency, Interconnectivity and Media Anarchy.

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The Social Contract

The Connecting Leader Series (1 of 10). This article is adapted from the book The Connecting Leader: In the Age of Hyper-transparency, Interconnectivity and Media anarchy, How Corporate Leaders Connect Business with Society. In this piece, Alberto explores the concept of the Social Contract and how it has changed by the biggest three forces in society over the last few decades.

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