“Alberto is a luminary and trailblazer in the dynamic and sophisticated world of intelligence-led reputation management. 10 years ago he was a pioneer, a visionary force, a man ahead of his time, demonstrating how corporate entities should conduct themselves, to optimise their profile for both altruistic assessment and commercial evaluation.
As the Head of Communications for a multi-million-pound global enterprise, I could see the value of Alberto’s philosophy and the benefits to be derived. Regrettably, at the time, others did not embrace his way of thinking and methodologies. It was their loss. It was one of the most disappointing days of my career that my alleged ‘superiors’ didn’t get it. They frittered away the opportunity to forge a long lasting and beneficial partnership with Alberto and alva.
Now, here in 2018, Alberto continues as a shining light, illuminating the thought processes of those with the wisdom and willing disposition to be Connected Leaders. The Connecting Leader is the seminal tome for exploring and understanding the complexities of how business can, and should, conduct itself for the greater good in our society, as well as continued commercial gain. The two elements are intrinsic.
Integrity, sincerity and transparency will always trump ‘fake news’, disingenuous deeds and those who still believe the ends justify the means, by any means required. In a business environment subject to omnipresent change, The Connecting Leader is a ‘must read’ for those who truly care as to how they can shape how the outside world views their organisation. As someone with links to the European car industry, I can only imagine how the chiefs at Volkswagen might have rethought their strategy on diesel emissions if The Connecting Leader had been available back in 2015.
Written by a man who embodies all the qualities and virtues the book espouses, The Connecting Leader is highly recommended.”